April 2021 Update
As of today, the deadline for businesses to register has been pushed back indefinitely. It's still important to get ahead of this and prepare your business to register. We'll keep you posted when the new registration deadline is announced.
A2P-10DLC is AT&T's response to rising consumer complaints around text-based spam.
Expected to go into effect on June 1st, 2021, other major cellular service providers like Sprint and Verizon are expected to soon follow suit.
In this article, I'm going to talk through A2P-10DLC, what it is, and how you can prepare for it.
Jump to A Section
- What Are The New A2P-10DLC Regulations?
- How Is It Going to Affect My Business?
- How Can I Make Sure My Business is Compliant?
What Are The New A2P-10DLC Regulations?
A2P refers to application-to-person messaging, which refers to a texting tool or platform like Hatch that businesses use to communicate with homeowners.
10DLC stands for 10-digit long code, which is a 10-digit phone number bought and owned by your business to be used to send and receive text messages.
In Hatch, your 10DLC is the area code and phone number that represents your workspace.
By June 1st, all businesses that use a tool or platform to communicate with consumers from a 10DLC number must register their business with all service providers.
How Will This Affect My Business?
10DLC policies are a continuation of previous regulations around short-code services (think political campaigns and marketing messages).
Chart via Twilio
This is actually a great thing for legitimate businesses that text with consumers.
As it stands now, text deliverability rates are dependent on congestion of activities with service providers.
Businesses with 10DLC will now have a reputation score. These scores determine priority when it comes to messaging.
With a fully registered and compliant business, you will receive a positive reputation score, which can actually BOOST your deliverability rate.
On the flip-side of this, businesses that aren't registered will receive negative reputation scores. This means your texts will hit a global spam filter, and never get received by their intended target.
So registering your business is extremely important.
How Can I Make Sure My Business is Compliant?
We've got your back! We're making it super easy for our customers (and anyone who WANTS to be our customer 😉) to register their business.
That's because we are going to do all the hard work on our end. To get your business registered, all we need for you to do is fill out this form.