How to Make Social Media A Powerful Marketing Tool [Podcast]

Social media is an enigma for most home improvement businesses - and that's why it often falls to the wayside.

In this episode of #BuiltBy, I had a chance to chat with Bridget Cramer, Marketing Media Director @ Lindus Construction (and Social Media Industry Trainer @ Chippewa Technical College) to talk about how she leverages social media as a high-performing channel in the overall Lindus Construction marketing strategy.

In this episode, Bridget and I discuss:

📝 How Bridget approaches posting and content-building

📲 The best ways to engage your employees to help spread the gospel of your brand on social

🥇 Bridget's best posts from the last year and why they were so effective

📈 What channels Lindus Construction is seeing success with (including TikTok)

💸 Organic vs. paid and when to start leveraging sponsored content

🏆 How to measure success and continue to build on the momentum

 Other content you might find interesting 

• 10 Ways to Re-Engage Leads With Text / SMS Messages
• How to Stop Wasting Time (and Money) With Your Marketing
• How to Create Powerful Content that Converts Leads to Customers