Director of Demand Generation

We're looking for a Director of Demand Gen to head up our marketing efforts.
the opportunity

The Opportunity

As Director of Demand Gen, you will develop and execute demand generation initiatives to drive new Hatch leads and nurture our existing database of leads (familiar and executed on demand gen funnel - top, middle, bottom SaaS best practices)

You will Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of overall marketing spend.

who we are

Who We Are

Hatch is a Y-Combinator (AirBnB, Zapier, Stripe, DoorDash) SaaS start-up that is solving the communication problem that exists between home improvement businesses and homeowners.

We offer competitive compensation and benefits, including paid time off and medical, dental, and vision. In addition, we offer the unique opportunity to fine-tune your skillset within a hyper-growth SaaS company.

We are a team of 30+ passionate, driven, customer-obsessed people who thrive in chaos and live to make a difference for our customers. We are guided by our 10 Hatchitudes and take pride in providing not only the best product but the best experience for our customers.

 

What You'll Do

  • Develop and execute demand generation initiatives to drive new Hatch leads and nurture our existing database of leads (familiar and executed on Demand Gen Funnel - Top, Middle, Bottom SaaS best practices).

  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.

  • Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot) to better nurture leads, increase conversion rates to marketing qualified leads.

  • Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events).

  • Build and manage (strategy, coaching, focus, execution, accountability) 3 Demand Generation Specialists (Content, Campaigns, Conversions, Events).

  • Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.

What We're Looking For

  • 5-10 years of experience in demand generation with B2B SaaS organizations (preferably SMB/Mid-Market).

  • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns.

  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.

  • Proven experience in managing the creation of marketing materials.

  • Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills.

  • Strong project management skills and experience with superb attention to detail.

  • Knowledge and hands-on experience with Salesforce.com, Hubspot, ChiliPiper, etc.

Position Details

  • Awesome work environment at a company with a huge vision of owning B2C messaging for offline businesses

  • Competitive salary, Equity

  • Friendly, relaxed culture with an ideal work-life balance

  • Medical and dental insurance

  • Remote or work at HQ

Job Title: Director of Demand Gen
Employment Type: Full Time Only (no contract or part-time)
Location: Our main office is located in Richmond, Va., but remote is okay.