BuiltBy Podcast

How to Build a Viral Home Improvement Brand From Scratch [Podcast]

Written by Matt Minor | Apr 22, 2021 6:44:38 PM

Watch 👆🏻 or listen 👇🏻:

 

 

🚨 Warning - Strong Language - NSFW 🚨

If you're not a fan of foul language, we hiiiiiiiiighly recommend that you skip this episode. 😬

BUT - if you're interested in learning how a roofer built a brand that has garnered over 100,000 followers and millions of views, this is the episode for you.

In this episode of BuiltBy, Josh Bigger of Bigger Roofing joins Matt to chat about the BDR brand he's built and other things. 

In this episode, Josh and I discuss: 

💭 How Josh came up with the BDR persona and continues to evolve the character.

🍻 How he struck "gold" on the first video he put out - and built on the success.

🤳🏻 His creative process for consistently making videos and creating content.

🛠 His thoughts on building a raving fanbase that follows him across YouTube, Facebook, TikTok, Instagram, etc.

🤬 How BDR clashes with his roofing business and customer reactions.

📣 Why being authentic is the best way to build a brand.