Blog | Hatch

New in Hatch: Mass Marketing Blasts

Written by Kristen McCormick | August 4, 2025

Hatch is built to scale 1:1 conversations, made possible through precise, granular targeting and super personalized messaging. That means you're not hitting mass groups of people at once—and that's by design. 

That said, we also know that there are many instances where you are running a marketing promo — to drum up business during a slow period or re-engage past leads — and a bulk message campaign makes sense.

Well now, sending out these types of bulk messaging campaigns in Hatch— and managing responses to those campaigns — is easier than ever! Read on to learn more.

 

Sending out marketing blasts in Hatch

Marketing blasts in Hatch are now easier than ever. First, send out your mass message. Then, then let your AI bot handle the responses.

First, send out your message

Previously in Hatch, there was a 150-contact maximum for scheduled messages, so you had to launch a campaign like this in batches. That limit is now lifted so you can send the message out in one bulk campaign, saving you time and making tracking easier.

You can use it for things like: 

  • Tune up specials  
  • Membership promotions
  • Giveaways/sweepstakes 
  • Holiday specials, and more

Then, let your bot manage responses

So you can send out a mass marketing blast—great! But what do you do when you get hundreds of responses to that one message?  That's where your AI bot comes in. 

As soon as a contact replies to your outreach message, your AI bot will jump in to converse with the contact and get them taken care of. They can:

  • Answer questions about the special offer
  • Gather information to qualify them 
  • Schedule the appointment
  • Transfer to a rep when needed

And if you're using Hatch Voice AI, your voice AI agent can also handle people calling in about the offer.

This way, you can get a boost in engagement but without tying up your team. 


Ready to get started? 

These improved mass marketing capabilities in Hatch allow you to generate opportunities while keeping costs low. Plus, your humans can stay focused on the big-ticket items that need a more strategic approach.

If you want to learn more:

👉 Book a call here to get a walkthrough, ask questions, and get started!