Speed to lead, a term that every business knows, is the idea that when a lead comes into your business, you should immediately reach out to them.
It's also the name of one of our solutions within Hatch.
Note: If you're not a Hatch user, you can learn more about improving your speed to lead with our free Speed to Lead Guide.
Anyway, back to Speed to Lead.
Typically, a sales representative or a call center rep will begin to engage the lead after it comes in through a web form or lead aggregator. They might reach out through calls, emails, or sometimes even text.
However, this puts pressure on the employee to engage the lead as quickly as humanly possible...since we know that Speed to Lead is crucial for incoming leads.
Speed to Lead allows Hatch take the first steps for you. When a lead comes in through a web form or lead aggregator, the contact immediately is put into a campaign to start the follow-up process for you.
Here’s how it works
- A contact submits a lead form on your website or through a lead aggregator such as HomeAdvisor.
- When the form is submitted, the contact information is sent over to Hatch and that contact is immediately put into a follow-up campaign.
To the customer, they are having a normal text conversation. In Hatch, you can keep the conversation organized and have access to all the customer's details readily available.
- When the contact responds, your team can continue the conversation without ever having to leave Hatch. This gets you a couple of steps closer to that sale without having to do any heavy lifting.
The contact card will pop onto your board when they respond to the Speed to Lead Campaign.
What type of lead forms do you support?
Our partner list is always growing. For the most up to date list, check out our website.
If you have a web form on your website that you would like to use, check our Standard Web Form API.
This is interesting, but I still want to know more!
Contact your Customer Success Manager and let them know you are interested in learning more about Speed to Lead. They will take you through the strategy, help you create campaigns, and get the integrations you might need turned on.
Also, check out this Guide our Success Team put together!