Most marketing departments aren't really a "department" at all - it's usually just one or two people supporting sales and/or the brand. This especially rings true for home improvement companies.
How can you maximize your marketing efforts with minimal resources?
That's exactly what I tackle with Vicki Kiger, Director of Marketing at Exterior Source in today's episode of BuiltBy.
Here's what we discuss:
📝 Her philosophy when it comes to leading Exterior Source's marketing efforts.
😤 The system she uses to stay motivated and manage the multiple buckets that fall under her responsibility as a one-person marketing department.