This week, I spoke with Justin Myers, sales director at ActiveProspect to chat about consent-based marketing, which leads to better compliance, lead qualification and data enrichment.
Here's what you'll get out of this podcast:
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An understanding of compliance, and why this is important for your business when it comes to HomeAdvisor and your website.
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How compliance can actually cut down on your costs.
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Tips to better qualify your leads for your sales team.
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Ideas for building an internal "data enrichment" team.