Matt chats with Justin Myers at ActiveProspect about compliance, lead qualification, and AP's concept of consent-based marketing.
Watch 👆🏻 or listen 👇🏻:
This week, I spoke with Justin Myers, sales director at ActiveProspect to chat about consent-based marketing, which leads to better compliance, lead qualification and data enrichment.
Here's what you'll get out of this podcast:
An understanding of compliance, and why this is important for your business when it comes to HomeAdvisor and your website.
How compliance can actually cut down on your costs.
Tips to better qualify your leads for your sales team.
Ideas for building an internal "data enrichment" team.
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