In this week's BuiltBy podcast, Matt chats with Kyle Powers at Tony Hoty Consulting about how you can take on the home improvement goliaths in your market.
Watch 👆🏻 or listen 👇🏻:
This week, I synced up with Kyle Powers, consultant at Tony Hoty Consulting to chat about the concept of "underdog marketing."
We talked about:
How smaller home improvement or home services companies can take on the goliaths in their market.
Localizing your customers as a method to strengthen your book of business.
Cause marketing and how it can impact your business after a pandemic year.
The importance of diversifying your marketing.
Learn more about Tony Hoty Consulting at tonyhoty.com.
Matt chats with Eric Thomas at Rival Digital about reputation management, strengthening your visibility online, and ensuring you're in the right...
A simple story can be the most powerful marketing tool at your disposal.
Localize your marketing and get your home improvement business in front of specific homeowners with this cool Facebook ads trick.