BuiltBy Podcast

How to Take On The Goliaths in Your Remodeling Market [Podcast]

Written by Matt Minor | Jan 14, 2021 4:45:00 AM

Watch 👆🏻 or listen 👇🏻:

 

This week, I synced up with Kyle Powers, consultant at Tony Hoty Consulting to chat about the concept of "underdog marketing."

We talked about:

  • How smaller home improvement or home services companies can take on the goliaths in their market.

  • Localizing your customers as a method to strengthen your book of business.

  • Cause marketing and how it can impact your business after a pandemic year.

  • The importance of diversifying your marketing.

Learn more about Tony Hoty Consulting at tonyhoty.com.