BuiltBy Podcast

How to Make AWESOME Home Improvement Facebook Ads [Podcast]

Written by Matt Minor | Jan 7, 2021 2:08:41 PM

Watch 👆🏻 or listen 👇🏻:

 

This week, I synced up with Sam Beiler, co-founder at Boostpoint to chat about social media advertising.
 
We talked about:
  • Mistakes home improvement businesses usually make when they're advertising.
  • Location-based advertising and the two ways to think about it.
  • Audiences - going broad vs. going targeted.
  • Intent-based leads vs. interest-based leads
  • How to make high-performing ads that grab homeowners' attention.
 
Learn more about Boostpoint at https://www.boostpoint.com.

BTW As you'll see, we changed up the format a bit based on some feedback we received. Additionally, this year we're really going to hone in on home improvement and home services marketing. 

After all, what's the point of a platform to text and communicate with homeowners if you aren't getting leads in the door? 😉