Webinar recaps
How to Build a Persuasive Website That Converts Visitors to Leads [Podcast]
Your website can be your best salesperson.
In this week's BuiltBy podcast, I sat down with Sam Beiler, co-founder at Boostpoint for a deep dive into social media advertising.
Watch 👆🏻 or listen 👇🏻:
This week, I synced up with Sam Beiler, co-founder at Boostpoint to chat about social media advertising.
We talked about:
- Mistakes home improvement businesses usually make when they're advertising.
- Location-based advertising and the two ways to think about it.
- Audiences - going broad vs. going targeted.
- Intent-based leads vs. interest-based leads
- How to make high-performing ads that grab homeowners' attention.
Learn more about Boostpoint at https://www.boostpoint.com.
BTW As you'll see, we changed up the format a bit based on some feedback we received. Additionally, this year we're really going to hone in on home improvement and home services marketing.
After all, what's the point of a platform to text and communicate with homeowners if you aren't getting leads in the door? 😉 