New: Aging Equipment Campaigns in Hatch

Exciting update to the Hatch and ServiceTitan integration! We now sync the equipment age data point, so you can create campaigns tailored to your customers. Read on to learn more.

Aging equipment campaigns in Hatch

In ServiceTitan, equipment age tracking helps businesses schedule proactive maintenance, plan replacements, and communicate upgrade opportunities to customers.

Campaigns you can run based on equipment age include:

• Maintenance reminders: Send timely maintenance reminders based on equipment age to keep units running efficiently.
• Warranty expiration alerts: Notify customers as their equipment approaches or exceeds warranty periods to drive extended warranty sales or inspections.
• Upgrade or replacement opportunities: Recommend upgrades to newer, more efficient models as older equipment becomes outdated.

These campaigns create opportunities to engage customers, build trust, and drive revenue.

Aging equipment campaign template

We’ve also added an Aging Equipment campaign template to Hatch. You can find it in Hatch by going to Campaigns > Create New and then selecting it from the template gallery.

Notes on this template:

• Terms in double brackets are dynamic Hatch snippets that populate information automatically. 

• Due to TCPA, the first text of any campaign must tell the recipient how they can opt out.

• Also due to TCPA, every automated text that is sent out before the customer responds must contain the company name.

• View our messaging best practices here.

Here is the campaign, for your reference:

Day 1  Text

Hey [[Contact First Name]],

[[User First Name]] here from [[Details Company Name]]. Our records indicate that your system is getting up there in years. A quick inspection now could prevent bigger problems down the road. Do you want to schedule one?

Day 1  Email

Subject: Your system may need an inspection

Hey [[Contact First Name]],

[[User first name]] here from [[Details Company Name]]. Our records indicate that your system is getting up there in age. For older systems, we recommend getting a quick inspection now to prevent bigger problems down the road. Do you want to schedule an inspection? 

Let me know if you have any questions - I’m happy to help. 

Best,

[[User First Name]]

[[Details Company Name]]

Day 3 Text

Hey [[Contact First Name]],

[[User First Name]] here again from [[Details Company Name]]. Did you want to schedule an inspection for your system? Let me know if you have any questions.

Day 5 Text

Hey [[Contact First Name]],

Systems tend to lose efficiency as they age, but a quick inspection now can extend its mileage and  prevent costly repairs down the line. Do you want to schedule an inspection with [[Details Company Name]]?

Day 5 Email

Subject: Schedule your inspection

Hey [[Contact First Name]],

Reaching out one last time to see if you want to schedule an inspection. Since your equipment is getting up there in years, these inspections are a best practice to extend your equipment life and save you from costly repairs down the line. Let me know if you want to schedule an inspection, or if you have any questions I can answer.

Have a great day,

[[User First Name]]

[[Details Company Name]]

Want to learn more?

• Hatch customers, reach out to your Account Manager here.
• Non-Hatch customers, you can book a demo with us here.