Being an established, respected company, CMC Service Experts was bringing in leads from a multitude of sources. While this was great, it was also making it difficult to keep up. Hailey explained, “We get leads from a lot of different sources. I mean, A LOT. Keeping up with everything was really hard. Our leads coordinator was really overwhelmed.“ It was taking a lot of time to respond to inquiries and some were even getting missed. For example, over the previous quarter, the amount of money spent on driving leads from Angi was actually more than what CMC Service Experts saw in revenue from those leads, leading to an ROI of -0.31%. With the online leads coordinator stressed out and frustrated, the issue was brought up to management.