As is the case with the majority of home improvement companies, many of the processes surrounding leads and sales were outdated, only talking with leads through a phone call or face to face. “As marketing director, I always knew that the buying habits and interest of the sales process was shifting from my father’s time. They were accustomed to sort of an old school approach, just sitting across the kitchen table and talking. I know that today’s consumer is using technology more and more to vet companies.” Levi noted.
He had been using Modernize to successfully drive lead volume but wanted to find a technology that he could use to reach out to these leads quickly via text and email. He explained, “Not just minutes, but even SECONDS give us a huge advantage when engaging with leads. This can only really be done with technology like text message.” Unfortunately, the technology he was looking for seemed to only be available after a six-month build and huge costs.