Keeping high contact rates with increased lead volume
Paramount Builders is a family-owned builder that has been doing business along the East Coast for the last 30 years. Historically, 50% of new business came from canvassing, but like everything else COVID-19 threw a wrench into this process.
April Davis, Marketing Director at Paramount Builders, leads a team of managers and call center representatives that handle inbound and outbound calls. Her task was to increase lead volume to make up for the Covid downturn. She began purchasing more leads from Angi Leads (formerly HomeAdvisor), but saw her contact rate begin to decline.
She initially tried using an automated dialing system, but found that the dialer actually reduced the contact rate from 12% to 7%. Fortunately, a peer referred her to Hatch as a potential solution to her challenge.