NEW: Auto Business Profile Creation

Building your AI agent just got easier than ever. With Auto Business Profile Creation, Hatch can now generate your business profile in seconds — directly from your website. It’s smarter, faster, and designed to get your AI agent up and running with minimal effort.

What is a business profile in Hatch?

When you build an AI agent in Hatch, you can build their “brain” around your specific business information. Your business profile defines what your agent knows and how it speaks on behalf of your business.

A business profile includes:

• Persona: controls tone and delivery of your AI agent.
• FAQs and document uploads: add reference material to inform answers.
• Instructions: Include scripts or examples of how your agent should respond.
• Business Profile details: core information about your business, such as:
  • Business name
  • Description
  • Contact information
  • Hours of operation
  • Services offered
  • Location

What is Auto Business Profile Creation in Hatch?

The new Auto Business Profile Creation feature helps you build a business profile faster — without having to manually copy and paste details from your website.

Here’s how it works:

1. Go to the Builder in Hatch.
2. Enter your business website URL.
3. Leave the “Set up business profile myself” option unchecked.
4. Hatch will automatically analyze and scrape your website to pull in key details — such as your business name, description, services, and hours.

In just a few seconds, Hatch will generate your business profile for you — pre-filled with relevant information pulled directly from your website.

The result?

✅ Faster business profile creation
✅ Less manual setup
✅ No more copying and pasting

All generated fields are clearly labeled as AI-generated, so you know what’s been auto-filled. Everything remains fully editable after creation.

Check it out:

FAQs:

Can I still make manual edits?Absolutely. All the information Hatch populates can be reviewed, edited, or replaced manually.

Should I double-check the populated info?Yes — while the scraper is smart, it’s important to still make sure your business hours, description, and contact details look right before using your profile.

Does this replace document or FAQ uploads?Not yet. You’ll still need to manually upload FAQs or reference documents to fully train your agent.

Anything else I should know?Be sure your business website is up to date — that’s the source of truth Hatch pulls from.