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How to Close More Sales Using a Messaging Platform

November 10, 2022

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Lori Boyer
Written By
Lori Boyer

Sales representatives always seek an edge to help them close more sales and win over customers. In today's business world, it's essential to have a messaging platform that can help you connect with potential customers quickly and easily.

This kind of platform allows you to rendezvous with more prospects in a shorter period and allows you to follow up with them easily. In addition, a messaging platform can help you track your sales conversations and keep track of your customers’ buying journeys.

Use SMS to Close Sales

Short Message Service (SMS) is an excellent way to reach out to potential customers who may be interested in your product or service. Using SMS, you can send a quick message to someone and get their attention immediately.

Another great thing about SMS is that you can use it to send links and attachments, so your potential customers can learn more about your product or service. SMS can also be used to schedule appointments and reminders to keep yourself organized and track warm leads.

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Add Live Chat to Your Sales Process

Adding a live chat tool to your website is another excellent way to close more sales. Live chat allows you to engage with potential customers in real-time, which can help you build trust.

Modern live chat services allow you to upsell or cross-sell your products and services. For example, if a customer asks about your product, you can quickly offer them a discount on a related product they may be interested in.

You can quickly reach out to potential customers via SMS and live chat, so start using these two tools today and see how they can help you increase conversions.

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What Makes SMS an Effective Sales Tool?

People who are too busy to email you will have time to text you. You can get their attention with SMS, then close the sale with live chat.

Use SMS sales closing techniques to reach out to potential customers. Cold calling doesn't work because people don't want to pick up the phone and deal with a sales pitch. But with SMS, you can send a quick message and get their attention.

SMS has higher read rates than email, and people open most messages quickly. They are also much more likely to reply to an SMS than an email. Additionally, SMS can track responses, which helps you know who to follow up with and when. 

Using SMS is casual, so creating a personal connection with potential customers is more effortless. Text messages can feel highly personal if created correctly. You can discuss issues directly related to a potential lead's concerns and show them that you want to help them.

Ask for Permission

When you’re wondering how to close sales, you’ll find that there are some downsides to SMS selling. People may get frustrated if they receive a sales text out of the blue. Get permission before texting someone about your product.

Your website should have an area where people can opt to receive SMS messages from you. Make it clear what they're signing up for and how often they'll receive texts.

If you send sales messages without permission, you may violate the Telephone Consumer Protection Act. Your sign-up form must include carrier rates information and instructions on how to terminate SMS communications.

When you have their permission, people are much more likely to be interested in what you have to say. And when you have their attention, you're more likely to close the sale.

Keep your messages short. No one wants to read a long sales pitch via text. So make sure your messages are clear and concise.

Include a Call to Action

You need to add a call to action in your texts, like, "sign up for our newsletter to learn more." Including a call to action will increase the chances that people will respond to your text and become potential customers.

A call to action will also help you track responses. You can see how many people responded to your texts and take follow-up action accordingly.

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Schedule Your Texts in Advance

It's vital to message people at the right time. They'll likely ignore your message if you text them when they're busy. So you need to find the best time to reach them.

The best time to send most messages is mid-morning or mid-afternoon. If your messages arrive in the middle of the night, people will sense that you don't know what you're doing. But if you schedule them in advance for an appropriate time, people are more likely to read and respond to them.

You can use SMS software tools to schedule texts. This way, you can make sure your messages go out on the correct schedule, and you're more likely to get a response.

Offer Something of Value

Before texting, think about what the customer gets from your text. Is there any value presented in the message? If not, your message will likely come across as annoying. You can send links to articles that solve a lead's problem or include a discount coupon code in your text.

Include a personal message in each message. This personalization will help you connect with your prospect emotionally and increase the chances that they'll respond positively to your sales pitch.

Don't forget to follow up with your prospect after you've sent a message. This action will show that you're interested in continuing the conversation and keeping the sale moving forward.

Whatever you do, make sure the customer sees value in your message. Otherwise, they're not likely to respond or take any action. Solely promotional text messages are spam, and you risk getting blocked if you annoy people with worthless content.

Leverage SMS to Increase Sales

If you're not already using a messaging platform to close more sales, now is the time to start. With the right platform, you can increase your chances of making a sale while also keeping track of your conversations.

Selling can be complex, but it becomes much easier with the right techniques. SMS is a powerful tool to reach out to potential customers and increase conversions. By following these tips, you'll be on your way to mastering the art of selling via text message.

For more ideas, check out our ebook, "Why Business Text Messaging is So Important."

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