7 Powerful Sales Techniques to Crush Your Goals

Sales conversations can be difficult for even the most seasoned of pros. Anything can happen during a cold call or even at the bottom of the sales funnel.

So I’ve put together seven sales techniques you can use in your conversations with prospects that can help you crush your sales goals with flying colors.

7 sales techniques to try now

Let's dive into some of the sales techniques that you can use to close more sales!

1. Research & prepare

Preparation is key to having effective sales conversations. You need to do your homework on your prospects before you reach out to them. This will help you tailor your message, anticipate their needs, and avoid wasting their time.

To prepare, research your prospects’ background, industry, and competitors. Use tools like LinkedIn and Google to find out their role, responsibilities, goals, challenges, or anything else. Identify your prospects’ pain points and desired outcomes. Also, prepare a list of talking points based on your research.

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2. Build rapport & trust 

Rapport and trust are essential for establishing a relationship with prospects and influencing their decisions. You need to make your prospects feel comfortable and valued when talking to you. This will help you create a positive impression, reduce resistance, and increase receptivity.

To build rapport, use the S-CONNECT method:

• S- Stay in the present moment
• C-Create open body language
• O-Observe non-verbal cues
• N- Notice what your 'gut' tells you is going on
• N- Nurture the conversation
• E- Engage with eye contact
• C- Convey warmth with your voice tone
• T- Talk less, allowing the other person to talk more.