A recession may be lurking, but there are ways home improvement companies can avoid the pain.
7 Marketing Tips for Home Improvement
You direct your skills and expertise as a home improvement contractor toward providing excellent service for your clients. Understanding how to generate leads for home improvement can be what you need to boost your business to the next level.
Check out our best home renovation advertising ideas to get you started:
Create and Optimize a Google My Business Profile
If your business doesn’t appear in search results, it will be difficult for people to find you. Google maps results are significant because they display your physical location, hours, phone number, and website.
Just creating a Google My Business profile isn’t enough, though. You also need to do a few things, like uploading photos and creating an FAQ page to optimize your profile.
Spruce Up Your Website
A website is a foundation for your digital outreach efforts—a touch point for potential clients. If your website looks outdated or is difficult to navigate, it may deter visitors who might otherwise be willing to contract your services.
You don’t need to know how to code or design a website to have something nice; plenty of easy-to-use website design companies offer slick templates for you to customize.
Create Quality Blog Articles
SEO keyword-rich blog articles help your website show up in search results. High-quality articles that smartly employ keyword strategies should be a key component in your home improvement marketing strategy.
Use Social Media
Home improvement contracting might not be as glamorous as travel blogging or entertainment, but that shouldn’t stop you from having a social media presence. Sharing pictures and stories from recent clients you’ve helped (with their permission) will let potential customers better understand what you do and feel more confident to use your services.
Well-targeted ads might help you get more home improvement leads if your website isn't getting enough traction. Do your research to understand your targeted demographic well and try A/B testing until you find what works.
Share Client Reviews
Client reviews help build trust. Ask for reviews after every job you complete (you can even offer incentives for clients to provide unbiased reviews). Then, once you’ve collected a fair amount of positive reviews, publish them on your website and social media.
Improve Your Response Time
Businesses struggling to respond promptly miss out on opportunities. If you have messaging capabilities on your website or social media, make sure to respond to inquiries quickly.
Answer the phone or call back as soon as possible to prevent potential clients from moving on to a more responsive provider.
Level Up Your Home Improvement Marketing with Hatch
Hatch’s streamlined business messaging software allows you to connect all of your communication channels to our app for easy management. You can also program automatic responses so your customers aren’t left hanging.