If you’re the average website visitor, I’ve only got about 15 seconds before you click away from this blog.
While I'd say you're not average (in fact, I'd say you're above average 😉), the reality is that most of the homeowners that hit your website are going to leave it in 15 seconds.
How can you set your website up to convince more of those visitors to give you their number before they leave?
In this article, we're going to dive head-first into the three things your site needs to consider if you want to convert more visitors to leads.
1) Cut The Clutter and Simplify
This is more of a bonus tip, but I wanted to start with it because it's the easiest thing you can do today to improve your conversion rate.
Visual and word clutter on your site will only frustrate the hell out of your website visitors.
Frustrated visitors means more people hitting the back button.
And that means less leads.
Even major companies like JC Penny are guilty of sending overly confusing messages. (Eyequant)
When it comes to simplifying your site, take a lesson from Hollywood.
“It’s why we love the movies. If we watched Jason Bourne try to get a girlfriend and a new apartment and a good deal on patio furniture AND discover his true identity and past, that movie would be terrible. Real life is messy, but movies filter out all the clutter and give us a clear, compelling story.”
Think about this in terms of your home improvement customer.
How many of them are already frustrated at the thought of spending $1,000+ on an emergency repair?
Can you effectively address their needs in the 15 seconds they’re on your site?
If not, they’re gone.
Simplify your messaging and your website. Make it easy to understand your products and your value proposition from the moment they hit your home page. 
on-demand workshop for more information on how to convert more appointments!
