The home improvement owner dilemma - should you consider hiring your first marketer or outsource it to an agency?
In this episode of #BuiltBy, we dive into the dilemma of outsourcing vs. "insourcing." Should you hire your first marketer?
If you do hire someone internally, how should you measure their success or contribution to the team?
To dive into this topic, Matt chats with Cassi Hallam, CMO at System Pavers - one of the top-performing home improvement marketing teams in the entire country. Cassi, who manages a team of 25, discusses some of the most important things you should think about when hiring and scaling your marketing team.
In this episode, they discuss:
📈 Cassi's philosophy on building a marketing engine that feeds leads and appointments
⚖️ Balancing short-term and long-term marketing efforts.
🌉 Bridging the gap between sales and marketing
💭 Where you should focus when measuring marketing success
👩💻The digital focus that builds demand for System Pavers' services.