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3 Reasons Why Roofers Need to Make Texting a Priority in 2021

February 16, 2021

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Bailey Price
Written By
Bailey Price
Topic
Sales, Roofing

If you’ve ever thought that the secret to becoming more productive with your roofing business is spending less time on your phone, we have big news: don’t stop. Keep texting.

In fact, text messages are a total game-changer for your roofing business. 

Texting allows you to connect with your ideal customers and generate more sales with unrivaled efficiency. 

Want to know how? Here’s why all roofers need to make texting a priority for business in 2021.

Home Improvement Selling Has Changed 

The way home improvement products are sold has been moving online for years, and Covid-19 has exacerbated the shift.

Amazon even reported increasing profits by 40% during the pandemic, as shoppers have been left with no choice but to go digital, rather than visit stores in person. 

Customers have adapted to using Amazon to quickly and easily be able to order anything they need online, meaning having this immediate service on their phone and at their fingertips, is no longer seen as nice-to-have, but something modern customers expect. 

Even more crucially for roofers, this expectation is one held exactly by your ideal customer. 

Millennials now make up the largest group of home buyers, at 37%, while the average home they’re buying was built in the 1980s and prior. As I'm sure you know - the average lifespan for houses before they need major improvements is between 40 and 50 years.

nahb-homeowner-ages

That means that all those houses and their new home owners are due for some major home improvements, right now. 

So, with that ideal roofing customer identified, how do you reach them? 

The answer is texting. Millennials grew up texting, and making it the most effective way for businesses to talk to them. 

While you might not really need facts and figures to tell you that under 40s love to text (Forbes even dubbed millenials “the anxious generation,” for their preference to text rather than talk on the phone), it can help to understand its efficiency above other communication.

68% of millennials admit to texting “a lot” on a daily basis, while a Gallup poll found that texting has now become the number one way for Americans under the age of 50 to communicate.

gallup-communications-devices

Texting is the way for roofers to talk directly to their ideal customer. There’s no greater reason to make texting a priority for a follow-up after your roofing appointment.Set More Appointments and Close More Deals: Download Now

Convert More Leads from HomeAdvisor and Other Lead Aggregators

Not only do Americans love texting, but it’s highly effective in engaging your customer: in the US, 98% of texts are opened, compared to just 20% of emails, while an impressive 95% of texts are read or responded to within just three minutes of being delivered. 

Texting captures a customer’s attention in a way which calls simply couldn’t, allowing you to successfully convert your leads from aggregators like HomeAdvisor.

Put yourself where your customer’s eyes are: A recent study found that the average US adult spends 3 hours and 43 minutes on their mobile devices. 

So, unlike missing a call, or not being able to talk on the phone at a particular time, you can be confident that your customer will read your text message.

Texting Gives Your Customers a Better Experience

Texting is more efficient in every way, and that applies to the customer service you offer for your roofing business, too.

Staying in contact with your roofing customers is crucial to keeping them informed and satisfied, but phone calls to individual customers can take huge amounts of time for project managers.

Calls can be a waste of time, too.

97% of consumers have said that they reject or ignore calls from a business or unknown number, but 64% of consumers said that they think businesses should contact them via text messages more often. 

Not only is texting more effective, but it is quicker, too, allowing you to speak to a much larger volume of customers simultaneously, saving time and creating a great customer experience with far more customers. 

Ready to step up your texting game? 

If you haven’t already made texting a priority for your roofing business, now is the time.

 It’s where your ideal customers are, is the most efficient method of customer communication, and put simply, is proven to convert more leads.

More roofing customers are only a text away - harness the power of Hatch and see the results for yourself.

Text-Messaging-Statistics-2021

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