Your sales reps are in the field meeting with clients and earning business. Getting them to sacrifice customer face time just to find a WiFi hotspot and respond to inbound leads is a lot to ask.
If you don't have a call center or inside sales team, it can be especially tricky to field those incoming leads and find a healthy balance between "in-the-field" and "in-the-office."
Even if you do have those, your current lead process may look a little something like this:
If you aren't getting to those leads in time, you are missing a HUGE opportunity to close more deals.
Customers that receive a response to their sales request same day close deals 30% more often than those who don’t hear back in over 24 hours.
That time waiting for your team to respond, means more time for the customer to research other options (aka: your competitors). In fact, we've seen customers typically reach out to 3-4 different competitors within that same hour. Responding first gives you the upper hand on those other home improvement companies.
Here's how our team is attacking speed-to-lead problem with Hatch. These should give you some ideas on how to employ our insights for your own sales process with or without Hatch (though it'd be a lot easier if you did had Hatch 😁).
The lines are blurring between office and out-of-office work - with so many tools at your disposal, there's no reason why your sales reps can't knock out in-the-office work in the parking lot between appointments.
Important to consider - we consider there to be a huge distinction between a mobile office and remote office.
Whereas remote office work typically lets an employee hole up in a bedroom with a laptop, the mobile office is typically in an automobile.
While laptops can be tricky to use while in a car (this is joke - please do not use a laptop while driving a car), the idea is to create an entire lead engagement experience on your reps mobile phone or tablet for lead engagement.
How can you achieve this?
Here's how we've addressed this pain point.
Here at Hatch, we've developed a mobile platform experience. When a lead comes in, your reps will be immediately notified through text notifications of any waiting request to follow up same day, leading to increased customer confidence in deciding to work with you.
With this in place, we've made the lead process look like this:
Long story short - we found that the most important thing is to get leads in your sales reps hands as quickly as possible.
Already using Hatch? Login today on your phone to see the newest mobile version and start thinking about how your field reps could power more follow ups.
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