Just because business slows during the holidays does not mean your marketing should. In fact, one could argue that your efforts are most important during this time, since it can drum up business that you need and also keep your business top of mind for the new year.
Read on for over 47 HVAC holiday marketing ideas you can use in your emails, social media, website, and other assets to keep your pipeline going all season long.
Use these HVAC holiday marketing ideas to generate new leads, engage existing prospects, strengthen customer loyalty, and more.
One way to get customers in the door is to offer something for the year to come. For example, 0% APR for 12 months. You could add urgency by saying the offer is only good if you sign on before end of year.
Encourage your customers to get their ducks (or should I say ducts...I couldn't resist. Not sorry) in a row before the holiday mayhem its. Offer a pre-holiday tune-up special and center your messaging around obtaining peace of mind ahead of time.
Whether you're running a holiday special or not, add graphics to your website—gift boxes, ribbons, snowflakes, you know deal. Not only does this show that you're an active business, but it can actually make your offers that much more appealing, even if they're regular price!
Another marketing idea is to add HVAC-related gifts to your offerings, like a Wi-fi enabled smart thermostat, ceiling fan, cooling mattress pad, or even a new HVAC system. People love free gifts and new gadgets so this makes for excellent incentive to buy.
Offer to help homeowners get their homes holiday-ready with a repair, installation, or tune-up. Sweeten the pot with a discount, or generate demand with messaging around making sure their homes are the perfect place to be during the winter and holiday season.
Offer up a free heating tune-up for a limited time or select number of customers. Or offer another service free of charge with a larger purchase.
People love the idea of "out with the old, in with the new." Try a year-end close out to give people one last chance to get a great deal.
This is a great tactic for shoulder season. Keep reminding your customers that winter is on its way. You can stay positive with a "beat the freeze!" approach or get a little ominous with messaging around making sure you're not caught with heating or furnace issues in the thick of winter...or worse off, when you have guests!
There's something about a $500 gift card that is more appealing to consumers than simply taking $500 off a product or service. With the discount, the money never leaves their account. But with the gift card, they get the satisfaction of receiving something. It's like finding money in the couch!
Here's another example:
You can use the giving theme of the holidays as a time to give back to your customers, or to give back to your community. Offer to donate a certain amount or percentage of your proceeds to a local or holiday charity. People like knowing that they're supporting a worthy cause.
A new system is a big investment. In the spirit of giving, waive the fee for a cost within that purchase, like the cost of a furnace, or future tune-up, or even installation fees.
Similar to donating to a charity, you could also offer up a free system or service to a family in need within your community.
Whatever you're promoting over the holidays, create graphics to use on social media and spread the word. Free tools like Canva make it super easy with templates and even AI capabilities.
Here are some ideas and templates you can use to craft up your holiday specials.
And here are some holiday-themed ways to promote them!
You've got no excuses now! The holidays provide ample opportunity to market your HVAC business. Use the ideas, examples, and templates in this post to engage contacts across your funnel.
Use these holiday sales email templates to book more appointments, close more sales, and engage loyal customers this holiday season.
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