Use this TCPA checklist for business texting so your 10DLC registration can get approved and your texting campaigns can continue running without...
In case you missed it, as of August 31, 2023, business text messages from unregistered 10DLC numbers are being blocked by all mobile carriers.
Legal disclaimer (but of course!)
Table of contents
- Quick summary of 10DLC
- Additional FAQs
- Additional resources
Quick summary of 10DLC
10DLC stands for 10-digit long code number, and businesses use them to text their customers (as opposed to a toll-free, 800, or shortcode number).
Starting in 2022, all major mobile carriers (AT&T, Verizon, T-Mobile) began requiring that all 10DLC numbers be registered with an agreed-upon third party called The Campaign Registry.
With registration, TCR vets and verifies you as a legitimate business and makes sure you meet all texting compliance laws (as stated in TCPA). Toll-free and shortcode numbers already have a registration process in place, so this was pretty inevitable.
Key areas of compliance include:
- Prior express written consent
- Identifying your company in the first text of every campaign
- Providing opt out instructions in the first text of every campaign
- Having SMS terms and conditions
- Accurately describe the SMS program/service, including when and what type of messages users will receive.
- List the type of personal information you collect (name, email, phone, etc).
- List the methods you use to collect personal data (a form, cookies, etc).
- Explain how you're using this personal data (to send emails or text messages, etc).
- Explain how you store, maintain, and protect the personal information you're collecting.
- Explain if, how, and why you share personal data with third parties.
- Provide clear options for customers/visitors to correct, verify, change, or remove their personal information.
Remember, the full list for your business may include other components, so please consult your legal representative.
Important notes from Constant Contact:
- You must customize this template according to your actual data collection, usage, and disclosure practices. Review each section carefully and add/remove information as necessary.
- Be sure to fill in the yellow/highlighted sections with your own information, and remove all brackets and drafting notes before publishing.
This varies depending on your website platform as well as whether you outsourced your website creation. If you rely on a third party to edit your website, you can use this template to reach out to them:
What happens if my campaign is rejected?
If your 10DLC registration is rejected for any reason, your CSP will let you know and once the fixes are made, will resubmit your application.
What happens if I don’t comply?
- Big fines: If you violate the TCPA, you could be charged fines for each violating text.
- Retention and revenue: Blocked or throttled campaigns mean missed opportunities and/or poor experiences with customers, which impact your retention and revenue.
- Lose access to mobile networks. Violating the TCPA can also result in losing access to mobile networks, and therefore the customers that use them.
- Reputation risks: Not following these rules can upset customers which can result in negative press, especially through review sites.
- 10DLC Explained
- 10DLC Opt-Out Requirements and Examples
- 10DLC Company Identifier Requirements and Examples
- 10DLC Terms and Conditions Requirements and Examples
- 10DLC/TCPA Checklist for Business Texting
From the FCC (Federal Communications Commission)
- The TCPA privacy section that documents the company identifier requirement (which can be found via the FDIC's Consumer Compliance Examination Manual).
- 2015 Omnibus Declaratory Ruling and Order that text messages are subject to the same TCPA restrictions as phone calls.
- FCC Fact Sheet
- FCC TCPA Summary
From the CTIA (Cellular Telecommunications and Internet Association)
From The Campaign Registry (the third party that registers 10DLC numbers)