Competition is getting tough in home improvement.
But here’s what we know:
- You will close 7% - 10% more business if you establish a professional rehash and revisit process
- 2 out of 3 people would switch to a company that offers text messaging as a communication channel
- Customers are 21x more likely to set an appointment if you respond to a lead in less than 5 minutes
Providing customers with personalized engagement and text messaging throughout the buying process is a sure-fire way to create new business. It also is a great way to build a reputation with customers for repeat business.
In this blog, I'm going to talk about the top three home improvement strategies our customers use for communicating with their leads.
And before we dive in - here's why these campaigns are relevant to you.
Since 2016, we've analyzed millions of messages from our platform. Our team has refined each of these campaigns to make sure that they get the desired results - more engaged customers and better sales cycles.
Dive into...
Using Hatch for Sales Follow-Up
After an appointment runs, it’s your sales rep's responsibility to get the deal closed. Some companies use the term "rehash" or "revisits" for this scenario.
When communicating with customers in this step of the journey, the main goal is to surface objections and figure out how to resolve them.
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Using Text and Images in Appointment Confirmations
If your business requires a rep to come to a person’s home, it’s important to build trust with the customer prior to running the appointment.
One way to do that is to provide text reminders about the upcoming appointment that includes details about the rep coming to the home. Additionally, sending a photo of the rep they will have in their house can help add an extra layer of trust and comfort.
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Using Instant Lead Engagement to Improve Speed to Lead
If leads are coming to your business through lead generation tools such as HomeAdvisor or Modernize, there is no doubt that those same leads are being sent to other contractors in your area.
In order to stand from the crowd, the key to scoring an appointment is engaging the customer quickly with personalized messaging.
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How It All Works in Hatch
We offer 10+ pre-built campaigns just like these ones. Designed with the home improvement industry in mind, we know what gets customers to respond and engage with your business.
- In your Hatch Campaigns Page, pick your template and customize messaging to work with your business needs.
- Using our CRM integrations, work with the Customer Success Team to build out lists of contacts to launch on a cadence.
- Respond to customers as they respond back to your campaign.
To see these home improvement strategies in action, check out our campaigns demo
