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How to Build a Persuasive Website That Converts Visitors to Leads [Podcast]

March 18, 2021

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Matt Minor
Written By
Matt Minor
Topic
BuiltBy

Watch 👆🏻 or listen 👇🏻:

 

"Your website can be your best salesperson."

This is the line that drives Hook Agency's passion for creating good websites for contractors and remodeling businesses.

And it's true - more often than not, your website is the first time a homeowner encounters your business.

Converting traffic to leads isn't rocket science, but it DOES require a blueprint.

Today, Matt chats with Tim Brown, Founder of Hook Agency, a Minnesota-based digital marketing agency that specializes in building persuasive websites.

In this episode, Matt and Tim discuss:

🔍 The importance of transparency in your business and messaging.

🔑 The three keys to a persuasive website - Design, Content, and Video.

🗺 What type of layout performs best in converting leads.

📝 How to build content/messaging that actually resonates.

🎥 The art of creating a high-performing video for your home page.

 

Links to things discussed in the episode:

 

 
How Well Does Your Website Capture Leads?

How much of your web traffic exits your site without ever becoming a lead? 

If you're missing a few key components, you're not converting as many visitors as you should be. 

Use our free business messaging grader to find out how to improve your site and start more conversations with homeowners BEFORE they leave your site. 

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