Watch 👆🏻 or listen 👇🏻:
What does it take to grow a builder/remodeler business from the ground up and join a franchise?
Dynamic duo (and husband/wife) Chad and Diane Hatfield built (and continue to operate) a successful homebuilding/remodeling company in Texas from the ground up – but it wasn’t always roses.
Join Matt, Chad, and Diane as they revisit some of the most challenging times in building Hatfield Builders & Remodelers before joining the exclusive Alair Homes franchise as Alair Homes - Plano.
In this episode, they discuss:
🔄 Why Chad had to pivot into remodeling early.
🏘 How Chad and Diane built their remodeling business off a single job (and watched it spider web into multiple projects).
⚡️ How they leverage relationships with small communities for tons of repeats/referrals.
🍺 The bar room encounter that changed Hatfield's entire trajectory.
🔎 What to look for when outsourcing your marketing to an agency.
🛠 Chad and Diane's #1 tip for anyone in the home improvement industry right now.
Localize your marketing and get your home improvement business in front of specific homeowners with this cool Facebook ads trick.
Did your lead flow get burned by home show cancellations last year? It might be time to make content marketing a bigger part of your strategy.
In this week's BuiltBy podcast, Matt chats with Kyle Powers at Tony Hoty Consulting about how you can take on the home improvement goliaths in your...