Social media is an enigma for most home improvement businesses - and that's why it often falls to the wayside.
In this episode of #BuiltBy, I had a chance to chat with Bridget Cramer, Marketing Media Director @ Lindus Construction (and Social Media Industry Trainer @ Chippewa Technical College) to talk about how she leverages social media as a high-performing channel in the overall Lindus Construction marketing strategy.
In this episode, Bridget and I discuss:
📝 How Bridget approaches posting and content-building
📲 The best ways to engage your employees to help spread the gospel of your brand on social
🥇 Bridget's best posts from the last year and why they were so effective
📈 What channels Lindus Construction is seeing success with (including TikTok)
💸 Organic vs. paid and when to start leveraging sponsored content
🏆 How to measure success and continue to build on the momentum