BuiltBy Podcast
How to Dominate Your Market With a Small Marketing Team [Podcast]
It doesn't take a massive team to become the home improvement business everyone knows by heart in your market.
Watch 👆🏻 or listen 👇🏻:
Getting leads in is step 1. Converting those leads to revenue? That takes a disciplined sales team.
For this week's episode, I talked with Steve Glaze, VP of Sales at Smart Exteriors in Kansas City about how he's built a sales team that can convert those marketing-generated leads.
In this episode, Steve and I discuss:
- Lessons learned early-on in Steve's career that shaped him into the sales leader he is today.
- Building a team from scratch - Steve's philosophy and how he approached his first role as a sales leader.
- Smart Exterior's marketing approach, and how this benefits their sales efforts.
- What his current team looks like and what qualities he looks for when hiring reps that can maximize their marketing efforts.
- Steve's #1 tip for any home improvement or home services pros.
Links to things discussed in the episode:
