Is Angi Leads worth it? Now if that isn't a loaded question, well then I don't know what is.
Also here's a loaded pugtato for you.
There is no shortage of content out there on Angi Leads—you've got people who swear by it and you've got people who swear at it.
We've been working with home improvement and home service pros for years now, and those who feel Angi Leads is worth it for their business have these things in common:
- They understand how it works
- They know how to work their leads
- They use it as a part of a larger strategy
So in this post, we're going to equip you to be one of those businesses. We'll cover everything you need to know and do so you can make Angi Leads worth it for your contracting business.
What is Angi Leads?
Angi Leads is one of the top lead aggregators in the home improvement space. It’s a service that generates and delivers qualified leads—aka homeowners looking to have home improvement projects done—to contractors of various niches, including handymen/women, landscapers, plumbers, electricians, remodelers, roofers, and more.
What is the difference between Angi Leads and HomeAdvisor?
Angi Leads is actually one and the same with HomeAdvisor, now called “HomeAdvisor powered by Angi.” Back in 2017, IAC acquired Angie’s List, rebranded it to “Angi,” and merged it with HomeAdvisor.
What is the difference between Angi Leads and Angi Ads?
Angi Leads and Angi Ads are both paid solutions offered through Angi, but they are different solutions altogether.
With Angi Leads, you set a budget and Angi will deliver leads to you each month within that budget. You pay per lead in addition to an annual membership fee.
With Angi Ads, you are paying not to have leads delivered to you, but for your business to show up prominently on the Angi website and other properties. You pay an annual membership fee here as well—but for different benefits—and then your ads are a cost-per-click model.
How does Angi leads work?
Angi Leads works just as most lead aggregators work:
- When customers sign up to use Angi and HomeAdvisor, they provide their information about what project(s) they are looking to have done, their budget, timeline, and more.
- When pros sign up for Angi Leads, they provide their information to Angi about their contracting business—location, services, ideal clients, and more.
- Angi then matches homeowners with the pros that are the best fit for one another.
- If that homeowner reaches out to you, you get charged for that lead. Note that this is not a guaranteed job—it’s a lead! It’s up to you to turn that lead into a sale.
You can adjust your budget/spend as well as pause leads whenever you need to.
