Referrals and repeats are hands down the best way to generate more business.
Although they yield fewer leads, each lead costs $0 to acquire AND they tend to close at a higher rate.
Nothing is more powerful than a customer that had a great experience, was satisfied with the job, and is happy to spread the gospel about your services.
Yet 93% of contractors that we talked to aren't capitalizing on these leads - simply because they don't know HOW.
Fortunately, it's an easy fix.
It's all about revamping your customer experience and perfecting the "ask" after a successful install or job.
In this article, we're going to show you how to do just that.
Earn Their Business Even Before The Sale
You may vaguely remember the term confirmation bias from your high school psychology classes.
Basically, confirmation bias is the tendency to form an opinion about something within the first few seconds, and then actively look for more or interpret information to support that opinion.
Think back to pre-COVID times, when you could actually watch live bands. Did you ever watch a few seconds of a song and think to yourself "wow, these guys suck"?
If so, the flat vocals and mishit guitar notes probably began to really stick out.
This matters to your business because homeowners are having the EXACT same thought process when they interact with your company for the first time.
- Shoddy brand or website? ❌
- Hard to find information on the product/service they're seeking? ❌
- Impossible to get in contact with you? ❌
- No way to choose the channel of communication they prefer (text, email, call)? ❌
By addressing these reasons for someone to dislike your business from the get-go and having someone reach out to you for a quote, you've got a leg-up on the sale and potential referral or repeat. 
