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Hatch and James Hardie Announce Partnership

August 12, 2020

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RICHMOND (August 12, 2020) — Hatch, the messaging platform for home improvement companies, today announced a partnership with James Hardie Building Products Inc., the world leader in fiber cement siding and backerboard. The partnership provides members of the James Hardie Contractor Alliance Program (CAP) with exclusive discounts for Hatch software and services.

With Hatch, contractors can manage and automate their sales messaging across text, email, and phone to increase speed-to-lead, rehash unsold leads, and keep customers informed throughout their buying journey.

“Hatch has helped dozens of James Hardie dealers sell 7% - 10% more product so far this year,” said Hatch CEO Chris Bache. “With the partnership, we’re excited to help more dealers achieve similar results.”

James Hardie CAP members receive exclusive Hatch discounting, which includes:

  • Waived onboarding and third-party integration fees - $1,500+ value
  • Free additional Hatch workspace for a sales rep or use case (e.g. rehash)  - $1,500 value

To sign up for Hatch, visit usehatchapp.com/james-hardie. Contractors interested in the James Hardie Contractor Alliance should visit hardiealliance.com.

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