How to offer financing as a contractor

August 24, 2020

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Josh Carter
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Josh Carter

Despite 2020 being the year of COVID, the home improvement industry is up nearly 23%. With fewer expenses, US consumer’s credit card balances have decreased by 14%, FICO scores are up, and because we’re all stuck at home, people are extremely motivated to upgrade their homes.

However, over 75% of homeowners want to hang onto their hard-earned cash and finance at least some part of their next project.

So how do you make financing a sales tool for your reps? How do you make it simple for the homeowner?

Hatch teamed up with Hearth to help contractors easily introduce financing throughout the home improvement sales process.

In one click, contractors can provide homeowners with their Hearth financing link within their text and email conversations. From there, homeowners are taken to one simple application that can instantly pre-approve them for financing, from over 13 lenders, with zero impact on their credit.

Hatch and Hearth have found that offering financing is critical in 3 key parts of the sales process:

Most homeowners have no idea of what things cost or how much they can afford. Be one step ahead by offering financing before stepping foot into the home. Overcome budget constraints and provide homeowners with more possibilities.

Include financing options alongside your quotes to make you even more competitive than the competition. If they know they can afford it, they’re more likely to purchase!

Price is one of the main objections that surface in Hatch rehash messaging campaigns. Offering financing is one of the most effective levers to help you close more rehashed leads.

If you’re a Hatch and Hearth customer, activating the integration takes less than a minute.

  1. Go to your Hearth Dashboard and copy your financing link.

  2. Go to your Hatch Profile and navigate to Apps.

  3. Under the Hearth app, click Add your financing link

  4. Paste your financing link in the text box and click Save

Screen Recording 2020-08-19 at 09.27 AM

Now you can quickly insert your Hearth financing link in any Hatch text and email conversation. See it in action: 

HubSpot Video

Heath financing

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