The company
Matrix Basement Systems is a basement waterproofing and foundation repair company based in Illinois.
The following is a transcript of the video above.
7% higher set rate — and Hatch is the only thing that changed
We have increased in the past 12 months our overall set rate by about 7%, and Hatch is the only major thing that we've changed. And so that's pretty darn significant.
You know, we bring in about 3,400 leads per month. So if you talk about a 6–7% increase in set rate on that, that's a lot. I've been able to attribute about $6.5 million worth of sales to that communication channel, which is pretty damn significant.
Leads decay fast — you have to move quickly
Home improvement leads decay quickly. You know, people tend to buy within the first 72 hours — certainly within the first seven days. A motivated customer's already had other people out and, you know, potentially is moving forward with the project.
$1.5M in rehash just sitting there
Sometimes, you know, you get fat and happy, and you don't recognize how much meat's still on the bones, right? Because you're working the new data, you got fresh stuff coming in, and you're not focusing as much effort on some of that stuff that's still kind of hanging out there.
What we recognized is that we had a million and a half dollars' worth of rehash business just kind of laying out there. And so it's changed our entire focus to take fuller advantage of that and make sure that we aren't letting that stuff just die on the vine out there.
Lower marketing cost per dollar sold
The ease of closing appointments, the cost of marketing, all of that kind of stuff — you know, there are a lot of variables there. But what I do know is that the actual marketing cost per dollar sold is less. That's all there is to it. And I guarantee Hatch has played a pretty darn significant role in that.
You know, we've had some awesome success with you guys. Hell, it got us through COVID.
A no-brainer
There are very few things that I would say are a no-brainer for any company. Hatch is that. The cost of entry, the low barrier to entry, the tremendous help that you guys give on the CRM integration side and, you know, setting up the campaigns — it makes it literally no work for someone like me or a call center manager to set it up.
There's no chance that a company that's doing over $2 million a year isn't going to see results from this. As long as you're being responsive when that customer decides to reach back out to you, it's a no-brainer. And there's very few of those out there.
I'm a fan.
