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April 28, 2025
Templates
HVAC

Aging Equipment Campaign Template

Use this template to book more inspection and maintenance appointments with your customers.
Written by
Kristen McCormick

Here's a campaign template you can use to reach out to customers about getting an inspection on their aging equipment. 

Notes on this template

  • Hatch users, this campaign template is live in Hatch.

  • Hatch users, Hatch also now syncs equipment age from ServiceTitan, so you can incorporate this into your audience and tailor the campaign.

  • Due to TCPA, the first text of any campaign must tell the recipient how they can opt out.

  • Also due to TCPA, every automated text that is sent out before the customer responds must contain the company name.

  • View our messaging best practices here.

The aging equipment inspection template

Day 1  Text

Hey [[Contact First Name]],

[[User First Name]] here from [[Details Company Name]]. Our records indicate that your system is getting up there in years. A quick inspection now could prevent bigger problems down the road. Do you want to schedule one?

Day 1  Email

Subject: Your system may need an inspection

Hey [[Contact First Name]],

[[User first name]] here from [[Details Company Name]]. Our records indicate that your system is getting up there in age. For older systems, we recommend getting a quick inspection now to prevent bigger problems down the road. Do you want to schedule an inspection? 

Let me know if you have any questions - I’m happy to help. 

Best,

[[User First Name]]

[[Details Company Name]]

Day 3 Text

Hey [[Contact First Name]],

[[User First Name]] here again from [[Details Company Name]]. Did you want to schedule an inspection for your system? Let me know if you have any questions.

Day 5 Text

Hey [[Contact First Name]],

Systems tend to lose efficiency as they age, but a quick inspection now can extend its mileage and  prevent costly repairs down the line. Do you want to schedule an inspection with [[Details Company Name]]?

Day 5 Email

Subject: Schedule your inspection

Hey [[Contact First Name]],

Reaching out one last time to see if you want to schedule an inspection. Since your equipment is getting up there in years, these inspections are a best practice to extend your equipment life and save you from costly repairs down the line. Let me know if you want to schedule an inspection, or if you have any questions I can answer.

Have a great day,

[[User First Name]]

[[Details Company Name]]

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Computer monitor displaying a campaigns analytics dashboard with metrics for appointments, sales, revenue attributed, campaign launches graph, and a contact funnel summary.