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How to Professionalize Your Marketing and Build Demand [Podcast]

May 27, 2021

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Matt Minor
Written By
Matt Minor
Topic
BuiltBy

Watch πŸ‘†πŸ» or listen πŸ‘‡πŸ»:

 

The home improvement owner dilemma - should you consider hiring your first marketer or outsource it to an agency? 

In this episode of #BuiltBy, we dive into the dilemma of outsourcing vs. "insourcing." Should you hire your first marketer? 

If you do hire someone internally, how should you measure their success or contribution to the team? 

To dive into this topic, Matt chats with Cassi Hallam, CMO at System Pavers - one of the top-performing home improvement marketing teams in the entire country. Cassi, who manages a team of 25, discusses some of the most important things you should think about when hiring and scaling your marketing team. 

In this episode, they discuss:

πŸ“ˆ Cassi's philosophy on building a marketing engine that feeds leads and appointments

βš–οΈ Balancing short-term and long-term marketing efforts. 

πŸŒ‰ Bridging the gap between sales and marketing

πŸ’­ Where you should focus when measuring marketing success

πŸ‘©β€πŸ’»The digital focus that builds demand for System Pavers' services. 

 

Other links you might find interesting

 

 
Looking for an unbiased, instant analysis of your website? 
 
We analyzed thousands of home improvement websites and found that the best-performing sites had five things that set them apart from the rest. 
 
Check out our free remodeling website grader to see how your site stacks up to the competition and how you can improve your website. 
 

 

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