The company
Joyce Factory Direct is a home improvement company specializing in replacement windows, bathroom remodeling, sunrooms, doors, and siding. Founded in 1955 and headquartered in Berea, Ohio, the company serves customers across Ohio, Pennsylvania, North Carolina, and South Carolina.
The following is a transcript of the video above.
One platform for all lead communication
Instead of having multiple programs, now we have Hatch for the singular communication via our website chat and/or any of our paid-for leads. We also text those people, and a lot of times we get in touch with those people via text versus them not answering the phone.
So we still call them, of course. We still reach out and do everything that we've always done. But when it comes to instant lead engagement, it's a really fantastic option because it's right there on the same platform that we're using for everything else.
Mining the database for dead leads
We're using Hatch as new lead database mining also, right? So we're going through the leads that are able to be texted and then inputting those in there, which brings back a lot. It brought us a considerable amount of business, that's for sure. Yeah, it's been very, very nice.
90% fewer calls, same production
Like I'm down to making, you know, 10 to 15, maybe 20 phone calls a day, and my production hasn't dropped off at all compared to 150 to 200 calls a day. So the effectiveness and the quality is absolutely there.
Text gets the response when phone doesn't
Like right before we hopped on this call at 3:20 — this was a new lead three days ago through HomeAdvisor. Couldn't reach him on the phone, couldn't reach him on the phone for three days. Well, he responded to the text message and set the appointment for the estimate literally two minutes before we hopped on.
Your program has done nothing but increase the efficiency of what we do, which is awesome.
Hatch has made us money
I love walking in and seeing 30, 40 messages — 25 messages there. I'm like, "Oh yeah, I got support to do. Let's do this." But those 25 or 30 messages or 40 messages that come in from 10 to noon — that's only two hours.
Well, I will say this: it has definitely, 100%, increased our volume in business. There is no doubt that Hatch has made us money.
We have three to four new people working here since our Hatch program started. And there's enough for everybody to go around. But sometimes Hatch gets overwhelming and I pass stuff out.
So it's been a hell of a product thus far. We're thrilled that it makes us money.
